When to Use a Vehicle Wrap

Some business owners think that vehicle wraps are reserved for the largest of companies with full fleets at their disposal. But vehicle wraps are perfect for businesses of all sizes due to their low cost, high ROI and local influence. Smaller businesses can especially benefit from the boost in visibility that large businesses might already have established.

Custom car wraps are also effective for local businesses with services that people can’t buy online, like plumbing or cleaning companies. Seeing these vehicles around town shows that they are nearby. Also, these types of businesses usually spend their day moving around town where employees can expose a company’s ad to everyone they drive by.

Here are just a few examples of companies that can benefit greatly from custom vehicle wraps:

• Utility services: If your company does plumbing, HVAC work, home repairs or other service-based fixings, custom van wraps or truck wraps can promote your business while you zip around town from client to client. It’s an excellent way to put your vehicle to work doing the same things it already does.
• Food trucks: When your business moves around a lot, you need as much visibility as possible so your customers can see you from a mile away. Bright, bold wraps ensure that your food truck stands out and can tell your story. Printed wraps are practically a requirement for food trucks. Your design can provide more information about what you serve, too.
• Cleaning services: Like utility services, your vehicles likely see many parts of town in one day. With vehicle wraps, those trips can become valuable advertising opportunities. Use your graphics to promote the character of your company along with the services you offer.
• Painters: Painting crews might fill up a van or truck with all of their tools, providing a large space for your advertising efforts. As you go from building to building and passersby see your vehicle in the driveway, you’ll boost your visibility to everyone else in town.
• Delivery services: Maybe your company offers delivery on items like flowers, appliances, catering or baked goods. Bringing these items to your customers in a branded delivery vehicle lets you reinforce your imagery and advertise as you go. It can also help recipients note your professionalism and understand who is approaching their front door.

While these are just a few examples, almost any business with a company vehicle can benefit from business car wraps, especially if they focus on business-to-consumer transactions.

Installing Custom Wraps

One popular question that often comes up with car wraps regards the difficulty of installation. How hard is it to install, and what tools do you need to do it? The short answer is that you should leave it to a professional. If a custom vehicle wrap isn’t installed correctly, it can damage your paint job on removal.

Another issue is that a do-it-yourself installation can look unprofessional. You want to put your best foot forward on all marketing materials, and a bubbly, peeling paint job after a week is not the most professional look.

Once you hand your vehicle off to a pro, here’s how they install the wraps.

• First, the installer appropriately prepares the surface of the vehicle. This includes removing any rust, dents or paint abnormalities that could get in the way of the adhesive or show through on the finished result.
• Several installers will stretch the vinyl panel over the vehicle’s components one at a time and wrap it around. They use heat guns to warm up the adhesive and smooth out bubbles, alongside special squeegee tools.
• Lastly, they’ll conduct a final inspection and ensure there are no air gaps or other issues.

After they finish up, you can expect a car wrap to last for many years, but excessive sunlight can cause problems like fading. So, consider parking the car in the shade when possible to get more longevity out of your wrap.

Caring for a Business Wrap

While a custom vehicle wrap is pretty low-maintenance, there are some steps you can take to keep your wrap in tip-top condition. The main consideration is to wash the car regularly. Keeping your wrap clean can help make it last as long as possible and look as fresh as the day you bought it.

Rinse the car and scrub with a non-abrasive, mild detergent without any alcohol. Give it another rinse and let it air dry or use a microfiber cloth. Spot clean the wrap as needed, such as after bug splatters or bird droppings hit. You can also pressure wash the car or take it through a drive-through if absolutely necessary.

Another way to keep your wrap clean is to protect it from damage in the first place. You can park in covered areas or use a fabric cover when your vehicle isn’t in use. Avoid driving on loose gravel roads, where rocks and debris can kick up onto the sides of the car.

The Design Process

Designing for vehicle wraps is a bit different than designing for other types of signage. You’ll have to take care to design precisely for the vehicle you’ll be applying your wrap to. This goes beyond just noting the make and model. If your vehicle has aftermarket additions or damage that deviates from manufacturer specifications, you need to account for these details, or you could end up with a wrap that doesn’t match up.

Other concerns include designing for high visibility. Bold colors will stand out from all the other bright colors of the road, while big fonts ensure that people can read your wrap from far away and at high speeds.

Your wrap should maintain your company’s signature colors and fonts where possible, along with a prominent logo and a call to action. Do you want them to visit your website or call you? Place that information on your wrap.

You can learn more about designing vehicle wraps on our blog. Plus, Boldmedia Sigange experts can help guide you through the process. Remember that this is a great opportunity to be creative. You can really stand out with a stunning vehicle wrap design that shows off your company’s brand identity.

Stand Out With Vehicle Wraps From Boldmedia Signage

Of course, not every vehicle wrap is created equal. If you want one that provides high-quality graphics on a long-lasting material, Boldmedia Signage can help. When you invest in a wrap from us, you make an investment in your company’s future.

With a high-quality wrap, you’ll stand out from the competition — no peeling or bad graphics on your company car. A bright, bold wrap will ensure that your viewers can see your custom automotive wrap from far away and will bring them closer to becoming customers.

You spend a lot of time trying to show why your business is a cut above the rest. A quality wrap job can help by adding professionalism and visibility to the mix. An unmarked service van, for example, is likely to leave a negative impression, while a branded van will help you make a positive first impression and instill trust. Improve your clients’ confidence and boost advertising at the same time with a vehicle business wrap from Boldmedia Signage.